Peter Burns has over 30 years experience in the global motorsport industry, including 17 years in Formula One with McLaren as Senior Marketing Manager working with drivers including Alain Prost, Ayrton Senna, Gerhard Berger, Martin Brundle, Mika Hakkinen and David Coulthard. Peter was involved in the pioneering days of F1 sports marketing with the market leaders. This included developing the relationships with the sponsors, creating McLaren’s Grand Prix corporate hospitality to entertain the sponsors and provide insight into the sport and the race weekend experience.
Peter has also worked with the Motorsport Industry Association and at the Dubai Autodrome as sales and marketing executive manager in the days of Speedcar and GP2 Asia. Peter is currently based in Asia working on driver safety training with FleetSafe Asia and motorsport marketing with Asia Motorsport Development.