LeTV, the major and fast growing sport dedicated website in China will include the Asian Le Mans Series in its motorsports portfolio. The ACO run Endurance Series in Asia returns to China this year with the opening round scheduled on 28/30 October 2016 in Zhuhai.
Before the season kicks off, LeTV will broadcast the 2015/2016 Asian Le Mans Series 26′ Highlights programs until the end of October. The Asian Le Mans Series exposure will then continue with both the live streaming (when available) of the races and the broadcast of the 52′ Highlights programs.
Mr. Yang Guang, Director of Marketing and Communications of LeSports: “We are extremely grateful and delighted to be chosen by ALMEM Ltd as an important media partner for the upcoming 2016-17 season of Asian Le Mans Series. Chinese motorsports fans will now be able to watch world-class sports car endurance race including 24 Hours Le Mans, World Endurance Championship, Europeans Le Mans Series and Asian Le Mans Series across our broadcasting platforms on HDTV, mobile apps and PC. We would like to say ‘Thank You’ to ALMEM Ltd on behalf of our viewers and look forward to continuously working with you for a long time to come.”
Cyrille Taesch Wahlen, Asian Le Mans Series Managing Director: “This deal with LeTV is very important for us. It is a big step towards the growth of the Asian Le Mans Series and the exposure of the Le Mans brand in China. China is a strategic market for us and I am delighted we can announce our cooperation within the context of our Press Conference in Zhuhai just a few weeks before the season starts here”.