The Macau Grand Prix Committee (MGPC) today announced that Suncity Group will be the title sponsor of the 62nd Macau Grand Prix, the second consecutive year it has been awarded the headline sponsorship, and following on from a record-breaking event in 2014.

Officially known as the Suncity Group 62nd Macau Grand Prix, Suncity Group will once again also take title sponsorship of three of the most prestigious races on the 2015 programme: the Suncity Group Formula 3 Macau Grand Prix, the official FIA Formula 3 Intercontinental Cup; the Suncity Group Macau Guia Race 2.0T; and the Suncity Group Macau Motorcycle Grand Prix – 49th Edition.

In addition, Suncity Group also lends its name to a new Lotus Celebrity Cup Race, sponsored by Richburg Lotus, which will see a galaxy of stars take on the challenging Guia street circuit. With a full seven months still to go before the event, title sponsorship for the Grand Prix and six of its seven races have already been secured. SJM takes title sponsorship of the enormously-successful Macau GT Cup, this year also the world’s first official FIA GT World Cup, while CTM once again supports the popular Macau Touring Car Cup.

Yokohama returns as the official tyre for the Formula 3 Macau Grand Prix seeing the long-standing partnership extending to 33 years. Auto Italia Limited and Kong Fong Motors Company Limited become official Macau Grand Prix sponsor for the first time, providing Maserati vehicles as the Safety Car, Medical and Rescue vehicles, as well as the Officials’ working vehicles.

The strong commercial support for the Grand Prix comes as a result of record-breaking success across the board in 2014, when the sell-out event attracted 80,000 spectators and set a new sponsorship revenue record. Already this year, the total amount of the sponsorship secured, including title sponsorship of the event and races, the commercial race, tires and vehicles represents an increase of over 13.62% compared with 2014.

Building on this success, the MGPC is continuing to work closely with the travel industry to promote a variety of packages in order to attract even more visitors to the city’s sporting extravaganza. With more than 10 million hits on the official Grand Prix website in just the four days of the event alone in 2014, there is certainly no shortage of attention from across the world.

The impressive increase in sponsorship revenue achieved already, encouraging advance ticket sales, plus last year’s extraordinary visitor arrival and hotel occupancy rates during the event, all illustrate the success of the Grand Prix in promoting Macau’s tourism diversity, and indicate another record-breaking year ahead.

Ben Potter

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